BMW's model line-up bloat

This issue was raised in this week's Hooniverse podcast. The number of BMW models available today is ridiculous. These were the models available in the U.S. in 1986:

• 325 2-door
• 325 4-door
• 325e 2-door
• 325e 4-door
• 325es 2-door
• 524td
• 528e
• 535i
• 635CSi
• 735i
• L7

This is the line-up today. I'm not even going to try to type them all.