Top 8 Reasons Why Blogs Fail : SEO Tips

In the recent past, there have been several successful blogs and some unsuccessful ones. When it comes to the failure of a blog, several reasons can be attributed to it! You can share several things and share your views through the tool called blogging. Regardless of whether you are a writer, web designer, web developer or online marketer, you should know the reasons for the failure of your blog and analyze ways and means by which you can avoid mistakes.

Whether you are planning to start a blog or are an experienced blogger, you can use some seo techniques and tips outlined below to improve your skills and avoid failure! You can also Refer to "Best Seo Techniques To Improve Your Website and Blog"

Premature Launch

Premature launch of the blog can lead to its failure. You should make it a point to write lots of posts/articles before launching your blog. Your articles and posts should be researched thoroughly and edited so that it can draw the attention of a large audience. Sharing the blog on Facebook and other social media forums is also a good idea if you are keen to get a good response. 

You can also start writing for relevant blogs and get a byline by which you can link directly to your blog. You can start asking for favors once you have posted your articles on a lot of blogs that are relevant to yours.

Lack of Marketing 

Being introvert will not be of any help. Many marketers do the mistake of concentrating on their blogs alone. You can improve the chances of attaining success through your blog by gathering a large audience. The following SEO tips can help you achieve this goal:

• Tap the potential of Social Media – You can use the power of social media tool such as Google+, Facebook, Pinterest, Twitter and Reddit.
• Email marketing can also be of great help to market your blog!
• You can improve your blog further by becoming a member in online forums and communities. You can also request for tips to improve your blog and provide good content in return for them to enjoy.
• You should also make it a point to post comments on other people’s posts. 

Keeping all the posts to yourself

It is better not to hoard all the posts that you have written. You should take efforts to find blogs that are relevant to your niche and submit your posts to them after getting their permission. Once you are done with writing posts you can spread the word around through guest blogging. 

You can make your presence felt by marketing your blog through the right methods. Contacting blogs that have high authority in your niche and joining them can also give you the results you are aiming for.

Hesitation to Learn

Having a basic understanding of the working of internet can help you to move ahead with your blogging efforts. You will not be able to get maximum results if you are very scared of changing hosts, experimenting, ignorant of the way the internet works or about installing a plug-in or theme. Learning about useful tools such as HTML, CSS and WordPress hacks can help you to get the best results from your blogging efforts.

Bad SEO

Bad SEO or Black Hat Seo practices can also lead to the failure of your blog. If you haven’t taken at least some time to add links and optimize your content for a few keywords it can become boring and vague for your readers. 

Poor writing style and lack of images

The next thing that can lead to the failure of a blog is a poor writing style and lack of images. Images add flow and depth and can highlight content in a better way. 

Bad content layout 

Having too many categories and poor content layout can also affect blog quality. Content should be in small easy to read paragraphs so that it can keep the visitors at the same site for a longer time.

Not having comments enabled

Not having comments enabled can also be a big turnoff for a blog. Reading and writing more about your niche can also enhance your writing abilities. 

Ultimately, you have to be original and create trust among readers if you wish to succeed in your blogging efforts. If you're absolutely serious about becoming a good blogger, it's important to learn from the experience of other bloggers who have crossed this path before. This will help you to understand what works in this field and what does not.

Reading about the experiences of other bloggers and following their advice can also be of great help in your blogging journey. You can also research about “top blogs” or “new blogs” to get a better understanding about what this involves.

Author Bio: 

I’m Ramya, a freelance web designer / writer based in India.  I have worked in a number of SEO projects and have a good insight into creating a web design with Latest SEO techniques incorporated in it.  Apart from web designing and SEO I also contribute high-quality articles to top class websites and blogs. Besides business I am part-time wildlife photographer and generally an extrovert, I also like travelling to different destinations. 

Ramya

E-mail id: ramyaraju896@gmail.com

Website:  http://www.englishcourses.pro/

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Best Free Seo Tools To Improve your Site's Search Engine Optimization

Search engine won’t ignore you if you have quality and unique content with rich keyword and right context. But you should do something to get a top rank in search engine.

Keyword research, back link analysis, site map submission are some of the best practice to improve your search engine ranking.

These are the best search engine optimization tools to improve your site ranking in search engines.

Google Ad-words Keyword Tool

With the Keyword Tool, you will get best idea and you can choose best keywords for your website or blog , including ideas for negative keywords. It will also show you statistics, such as the number of monthly searches a particular keyword receives globally, to help you decide which keywords you might want to use.This is my favorite tool , used for keyword research. This is the best free keyword tool available on internet.

You can select “Only show ideas closely related to my search terms” to see only results that include your original search terms. There are lots of other features available in Google AdWords Keyword Tool to find the best keyword.

You can see your results as broad match, exact match, or phrase match, which will allow you to compare statistics for keywords with multiple match types  at the same time.

Do a keyword research before writing every article , to get a high page rank.

Open Site Explorer

It is a tool from SEOmoz.  Open Site Explorer is the best tool for checking back links. It also shows page authority, domain authority,linking root domains, total links. Facebook shares, Facebook likes,tweets and Google+ reports  are limited to SEOmoz PRO  members only.

Now you can download SEOmoz PRO free trail for 30 days. this is the best SEO software I ever used.  This site has lots of articles that helps you to boost your SEO.

Keyword Suggestion Generator

Keyword Suggestion Genererator is a free tool from seo-watch.org.uk. Lots of SEO tools are listed in this site. you can check out this keyword Suggestion generator and it will show Google related searches, Yahoo related searches and a combined search result.

Search Engine Reports

Search Engine Reports check the search engine ranking for every single keyword for a domain.You can download 30 days free trail to get access to their more features like reporting , graphs and dashboard. It’s free instant search engine ranking report works for me.

Majestic SEO

Majestic SEO provide information on how all the websites on the internet link to each other . You can register free to get Free reports for the sites you control. Full site explorer summary data for any site

Google Insights for Search

With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in pertinent search terms.

Keyword Density Tools

The Keyword density tools are very effective tool to check your keyword density.This tool will help you to looking at competing sites and discovering some good keyword phrases (and keyword modifiers) to use in your page content which you may not have noticed at a cursory glance helping you to see if one page is way out of synch with top ranked pages also  help you compare pages side by side.

Online Site Map Generator

Sitemap is the heart of your website. XML-sitemaps.com is a  free online sitemap generator tool. You can build XML, ROR, Text, HTML sitemap from here. This is a very useful tool . Create your site map and submit it to Yahoo,Bing & Google . get indexed.

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Google PageRank Update November 2012

So, Google PageRank has been updated again this week, just as expected. And so far, the update does not seem to be a major one - but then again, give it some time. The last update took place in August 2012, and the one before that on May 2012. So it's pretty obvious that Google is now rolling out these updates quarterly, i.e. after every three months. So the next update is expected in the first 10 days of February 2013. We congratulate everyone whose PR didn't drop. And for those whose did, there's a few things you can do which we will mention. And again, keep in mind that Google PR should not a priority for you - read on to see why.

What does PageRank do?

As most of you might already know, PageRank is Google's way of assigning a grade to a website from 0 to 10. Google rates itself at PR 9, so that drops the ceiling somewhat. And for blogs with little or no investment (such as this one), the maximum PR achieved yet is 6. Blogs such as TechCrunch, Mashable, Search Engine Land etc are corporate websites, run by an organization. They have multiple authors, as well as marketers and managers who manage and promote the website at the back-end - all of which requires investment. So for a low-investment blog, the target should be 6.

As to the question of what PR actually does, well it's just a way of rating websites. Website with a high PR get crawled and indexed more frequently. For example, a PR 7 website might get crawled several times in a minute, whereas a PR 4 or 5 website might be crawled just once per minute.

PR is also one of the factors advertisers look for in a blog, but is by no means the ONLY factor. There are a lot of other factors they look at first.

What to do?

Has your PR dropped? Don't worry. You can pick it up still. Lots of people think hundreds of backlinks is the way to go. That couldn't be further from the truth. Instead of having hundreds of backlinks, it's better to just concentrate on having just a few very high quality backlinks (PR 4 or higher). So stop wasting your time commenting on low PR blogs for backlinks. Rather, write a good guest post on a high PR blog. Adopt this practice, and you'll see your PR increase in the next update.

Besides that, you should concentrate on the quality of your page, as well as some of the basic SEO, so that Google recognizes your efforts. Here is a list of some of the best SEO tips you should follow.

What should your priority be?

As mentioned earlier, PR is just ONE of the factors advertisers look for in a blog. But there are other more important factors as well. The first thing they look for is your readership, i.e. whether you have an active community of followers who participate on your blog. Then comes social media fan following, and even though such stats could be inflated (by buying likes), it is the activity about your blog that counts.

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Top Ways To Choose Keywords For Your Website Or Blog - SEO Tips

Introduction to keywords

A part of successful search engine optimization of web pages is working out what keywords your prospective visitors might type in to a search engine to find your site. Some are more competitive than others - try searching for 'Seo Tips' in Google, there are millions of results! For smaller, optimizing web sites it is better to target less popular keywords and phrases to begin with and aim for success with those.

Each page on your site should have one to three related keyword phrases that are site-specific. For example,say you have a page all about Seo Tips. Good phrases to target on this page would be Search Engine Optimization, seo Techniques, or Best Seo Tips. See what I mean? They're all related, and they're all pointing at the same general content on the page.

Why choose keywords at all?

A good web page contains information that people are looking for. When you write the page you need to take a step back and think about what search terms or keywords people would enter to find it. Once you have determined those keywords, you need to narrow them down to 3 to 5 main words. Then you can start to write the page, keeping these words in mind while you develop the content.

While writing the web page, you can use search engine optimization techniques to make sure you use your keywords in the right places for search engine success.

How to research keywords

Unfortunately there are no shortcuts - good research will pay off with good results. By entering a search phrase in Google you can see what sort of competition you are up against. The blue bar at the top of the results page might say something like 'Results 1 - 10 of about 4,160,000'. That tells you that the search phrase is fairly competitive.

Also, you will learn a lot about how the search engines work by entering different phrases and seeing where they rank. Try and find combinations of keywords that return pages with poor information. If you can write a solid page of content using those keywords you should be able to rank highly in searches provided you follow the basics of search engine optimisation.

The other major source of research for keywords are your server log files. When a visitor finds your site using a search page, the words they used to find you are entered in your server log files. By looking at this information you can find:

1. keywords to target
2. phrases to target
3. ideas for new pages

As an example, we noticed that people found our site by typing in 'writing email newsletters'. The information we had on the subject was very limited though. We wrote a new page about writing email newsletters, uploaded it to our site and now it pulls in a good number of visitors on its own every day. Keep finding those keywords and keep building new web content around them.

For Choosing the perfect and more beneficial keywords you can use Google Ad-words Tool.

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What is Black Hat SEO?

Black hat SEO is deemed as immoral procedures employed by search engine optimizers to get websites augmented visibility in search engines. black hat SEO is a widespread phrase acknowledged by search engine optimizers.In order to make certain that the search engines like Yahoo and Google etc are showing desired results to their end users, black hat SEO is always in process by these optimizers.

Most employ Black hat SEO users, who employing techniques to get their websites to roll up in the web pages of search results; normally will not provide you the data you wanted. For instance, if a Webmaster, using a black hat SEO, desires to craft cash with the help of Google Ad-sense, they position some keyword content on a particular webpage anticipating that when somebody comes across that webpage, they will hit on a poster or any ad for the reason that the material on that particular webpage is not valuable. In response, the Webmaster who planted such stuff by using black hat SEO, will earn for that click. Such black hat SEO practice exploited by the Webmaster to trick the hunt engines into thinking that the webpage was related to the rummage around, but outcome is normally poor. This is precisely what, now a day, search engines are attempting to cope with this black hat SEO.

All and sundry looks to be getting results using black hat SEO. Perhaps it’s occasion to seize a few black hat SEO tips to be familiar with the boundaries of optimization and the paybacks of performing in the grey area. Let’s observe what black hat SEO do to dig up traffic:

* To create legitimate doorways and entrances webpage is an enormous black hat SEO technique for link structuring and in fact receiving clients while your website is not standing at superior ranking. Squidoo.com is very influential website with plenty of link juice is a fine case in this point of black hat SEO. This webpage allow you generate web pages on about any topic. Begin by forming a dozen of web pages with exclusive keywords on different theme those counterparts your website and then set an assortment of we blinks to your website on the Squidoo.com web pages you have fashioned. In black hat SEO technique, at this moment, consider of further authoritative websites on which you can locate your writing stuff like WordPress.com Google Base, Blogger, Live space and many more.

* Blog & ping is another popular skill of black hat SEO because this is extremely effortless but a tremendously good way to get indexed prompt. Whenever you put pen to paper a new piece of writing, just visit to Pingoat.com, place the article name and the web link or URL and ping away. Immediately you will be indexed.

* Search engine optimizers often love this ‘Go for the long tail’ black hat SEO way and employ this black hat SEO method in their web pages web sites and assignments because it’s easier to position for a 4 to 6 keyword hunt that has no straight contest and competition than it is to position for a hunt keyword that has millions of results, using black hat SEO.

* Keyword stuffing is one tactic that you don’t see much of anymore, but you do occasionally see websites that in the footer have many keywords for their industry listed. This is a less obvious way to go about it as in the past it was literally just list a your keywords many times after the original content of your site. Keyword stuffed sites didn’t provide a good user experience, so Google cracked the whip and started punishing sites that did this so that other sites that are more user friendly could rank higher.

* Invisible text is a lot like keyword stuffing but less obvious to the user. Companies utilizing this method would put text in the background of websites and make the text the same color so that no one would know there was content there unless they looked at the code. Websites would have a white background with white font and it made the text invisible. As far as Google views it now it’s spam and will not give you any benefit.

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What Is White Hat SEO?

White hat SEO is the exact contradictory to black hat search engine optimization. When it comes to rousing traffic to your websites, white hat SEO system pursue the search engine course of action narrowly whilst simultaneously, searching for options to catch higher page grade. Accordingly, it is broadly professed as the leading mean of internet marketing as compared to the black hat. Since, basically there are two SEO approaches as in black and white hat SEO. This piece of writing will be centering on white hat SEO.

White hat SEO method can be incredibly successful and they are as well good for your web pages in the long-standing than any other positive traffic driving means. White hat SEO can lift up your website throughout the search results grade devoid of having a harmful consequence on the value of your business and website.

Compared to black hat, white hat SEO yields steady and slow but enduring results. Thus when choosing which part you should follow, you have to regard a better picture. Apart from online promoters, those working white hat SEO consist of software developers and programmers in computer safety. As their job name means, their employment, is to upload organize & order along with protection between computer networks. It is equivalent to police preserving law & order. It is essential to assist search engines to place the content that they are hunting for when it is there on your website. By and large, white hat SEO looks after your status in internet and online businesses. If you exercise it in good manner, it will be to your benefit. People will start in on looking further at your webpage and products once it turns into matching in trustworthiness and excellence. You will also initiate to make their belief and additional dealing for yourself with this white hat SEO.

Albeit utilizing of certain dishonest methods has cause the hunt engines to decrease their reliance on Meta characters, it is still important to make proper use of this feature with the help of white hat SEO. The white hat SEO acts a vital role in the way search engines search for the top websites. It is also very essential to guarantee that you decide for the right heading and titles for your website’s page using white hat SEO. It will be regarded as envoy of the website’s content.

Use of effective keywords is also a significant white hat SEO technique. An assortment of related phrases and keywords should be employed in an ordinary run all over to your web contents. Using keywords is similar to entering into a search container, for the people who are trying to find your website. White hat SEO method will enlarge the probability that they will uncover your website. Particular multi-word search expressions, also identified as long end keywords, are the mainly helpful. You must aim two to three phrases or keywords on every page of your business website, and make sure that you also employ them in the most vital division of your page, for example in headings, titles as well as Meta descriptions. This is white hat SEO.

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Link Building Techniques – Direct and Indirect

There are many ways to get inbound links. A few links to your site from reputed, high quality, authority sites are much more valuable to a search engine than hundreds of low quality links. I’d advise you to not to participate in an automated link exchange program as you’ll be automatically exchanging links with all sorts of low quality and unrelated sites. Here are some seo tips for direct link building:

1.        Directory Submission

Even those who are new to search engine optimization know that a directory submission is one of the easiest ways to build links. Directory submission involves submitting details of your website including titles and descriptions about your product/service to online directories. This helps to get links with relevant anchor texts placed under relevant categories. There are many free and paid directories available online. All you have to do is submit your link and add details about it. You will get links form relevant categories in these directories.

Tip: Try avoiding automated submissions or submission softwares as most directories have a ‘Captcha’ code which can be verified only by a human being.

2.        Article Submission

Article submission involves writing articles related to the theme of your site and submitting to article directories. By doing this, you will get permanent one-way links from these directories. In addition to that, your article will be put under the most relevant category as well. Now only will you be getting a link, you will also be reaching out to more people. Visitors of that article site will get to know about your site and may even link to you if they think you are an authority figure and like your site.

Tip: Try to keep to original articles you write yourself, the search engines can find out if the article is copied from somewhere! You’ll want to stay away from software programs designed to produce articles one after the other with little difference.

3.       Social Bookmarking

Social bookmarking lets you store, organize and manage your sites of interest on a  public bookmarking site, instead of on your computer. As long as you’re logged on to the Internet, you can access and share these bookmarks from anywhere in the world. Once you bookmark with social bookmarking sites and people find your content exciting, they will save it and share it with others. Your bookmark moves to the front pages of the category or site and you’ll soon see the increase in traffic.

While some social bookmarking sites may not give you search engine friendly links, the traffic and visibility you get from these sites could result in other sites linking to you.

Tip: Participate in your social bookmarking community’s activities by posting your comments and giving suggestions. This will increase your social bookmarking credibility and help make you visible in the social bookmarking community you participate in.

4.        Forum Posting

Forum posting means visiting online forums that have topics related to your site and participating in the discussions. People usually visit forums to hold discussions with other like-minded people. Forums give you an opportunity to build relationships and build your credibility but if you start promoting your link too much and contribute little, you’ll be considered a spammer and you might be at risk of getting banned from the forum.

Tip: When you post a comment, include your link in your signature.

5.       Guest Posting in Other Blogs

Guest posting in blogs is one of the best ways to build your brand and site popularity. You get a much wider audience and get links from really powerful sites. It is also a great way to build contacts in your industry. The traffic and exposure you receive is great compared to what you can usually generate from a new site. You can get backlinks, get new readers, get offers from other blogs and increase your traffic with this.

Tip: Study the blog you want to write an article for and see what kind of articles have been successful there. Write on topics similar to the ones that have been appreciated. If you do not do your research properly, you might end up writing on topics that are of no interest to their readers… you might just end up wasting your time.

6.        Press Releases

Some people think submitting press releases is a boring old way of trying to optimize your site. However, if the release is written well, the search engine optimized press release can prove to be one of the most effective ways to deliver news of events taking place within your company or industry. Press Releases are also picked up by Google faster. Usually you’ll find press releases on top of the search engines faster than the usual articles.

Tip: Don’t use complicated jargons, but simple language that people can connect with and search engines will decipher easily.

7.      Social Networking Sites

An active Social Networking campaign such as using platforms like Twitter, Facebook  and Linkedin can serve you well in driving traffic. Sometimes, the links are ‘No follow’ but the exposure and interaction you gain with potential customers is extremely valuable. If they like what you are discussing and find your information or products interesting they can help spread your word for you. As of now, FIFA’s profile on Twitter has over 178,555 followers. Even the Facebook fan page for popular potato chip brand Pringles stands out mostly for its great use of video.

Tip: Social media marketing is all about subtlety. Try not to market yourself so much that it turns people off. Give lots of information and inject your product or service details into it.

So that’s that! These are just some of the basics under off-page optimization and link building. If you have something to add or would like to disagree with some of the points, leave your comments in the form below!

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What is Off Page Optimization?

This article comes as a follow up to our previous post  On Page Optimization seo. Now that you are familiar with the basics of on-page optimization, let’s move on to the next step – Off Page Optimization Seo. This too isn’t as complicated or as difficult as you would imagine. Off-page optimization is nothing but a number of strategies that you can implement off your web page to improve your search engine ranking and increase targeted traffic to your web site.

Off-page factors should be carefully planned and implemented to achieve a higher search engine ranking. Many people think that off-page optimization is just link building and go about it in a random and unplanned manner.

However, this is not going to bring much benefit to their site. They’re just going to waste a lot of time and efforts and not get any results. They need to consider several aspects before starting off-page optimization for their site. Given below is all the information you will need to know about off-page optimization. It is one of the best SEO Strategies to be used before starting the off Page Search Engine Optimization.

I. Factors to Consider Before Building Links

It’s not enough to get just any websites to link to you, the quality of inbound links is also very important. You may get 100 links but may not see any difference in your results if you don’t consider the following points:

1.       Inbound Links from Authority Sites

Authority sites are popular sites that people frequent, get linked to on the basis of their merit, or are referred by many when they need to check up on the subject. Getting links from known websites is priceless while doing off-page optimization for your website. It’s like a certificate from an authoritative figure who has acknowledged the quality of your page. For example, if your site is about current events or news, and CNN.com links to you, consider it as the best bonus ever!

Tip: Make your website as professional and informative as possible. If you give reliable and valuable information, it will instantly impress people. This will also increase the chances of getting linked by other such authority sites.

2.       Anchor Text of Inbound Link

Anchor text is the actual word or phrase of your link. It is important to have anchor text targeting your keywords because the search engines will notice this as a relevant link for your site. As you start getting more and more links with your targeted anchor text, your rankings for those terms will start to improve.

For example, if your site was about selling or renting houses then you should use your keywords in the titles: such as ‘Houses for sale’, ‘Houses for rent’, ‘Homes for sale’, ‘Homes for rent’, ‘Buy a house’, ‘Rent a house’ etc.

The most common anchor text is ‘Click Here’. Sometimes, it is not possible to choose the anchor text for your links from other pages, but for those sites where you can, you need to get it right. Some places where you can enter your own anchor text are online web directories and social bookmarking sites. However, for those sites which do not, you could try sending a request asking if the anchor text can be modified to make it more relevant for your site. You’ll be surprised to see many of them would make the necessary changes.

Tip: Try to include your keywords in your anchor text. Decide what keywords you want to rank for and include them in your anchor text. However, be careful because your anchor text should not read like a string of keywords, it should make sense as well.

3.       PageRank of Incoming Links

Google Page Rank is a tool developed by Google to determine the importance of a website or a webpage based on clearly defined set of algorithms. It is ranked on a scale of 1 to 10, 10 being the highest. Whenever you link out to another website, you pass on some of your page rank value. Similarly, if you get a link form a high PR page, your site will also benefit from a fraction of the PR value of that page.

PageRank is based on incoming links, but not just on the number of them – relevance and quality are also important (in terms of the PageRank of sites, which link to a given site). However, not all links weigh the same when it comes to PR. If you had a web page with a PR8 and had 1 link on it, the site linked to would get a fair amount of PR value. But, if you had 100 links on that page, each individual link would only get a fraction of the value.

Tip: While links from high PR sites may be beneficial to your PR, do not restrict your off-page link building activities just on the basis of PR.

4.       Placement of Link in Web Page

The position of your link from another website says a lot about it to search engines. Links can be placed in the footer, header, sidebar or inside the content. With so many people selling links in their sidebar or footer, search engines might possibly give these links slightly lesser value. The ones placed as a part of the content (contextual links) could be considered more valuable than the sidebar or footer links.  There is a growing amount of importance of placing links on a page in a natural manner.

Tip: Try to get links from a page which does not have too many other links. The page you are getting a link from should not be one which makes it obvious that they sell links.

5.       Get Links from Relevant/Related Sites

It doesn’t make much sense when an astrology site links to a website that deals with cars. The topics are niche and completely irrelevant to each other! The audience you are looking at can’t be any more different (unless you want to ask the psychic if the car’s registration number will bring you luck!) This type of linking is not only worthless but if you have exchanged links to get that link, you’re also putting your page at risk. The search engines will smell something fishy and suspect a link trade because the sites aren’t related in any way. So, always try to get links from websites that are related to your topic.

Tip: As mentioned above get the majority of links from sites that have similar topics. Even if you are getting it from general sites like online directories or social bookmarking sites, your link should be placed under the correct category.

In The next post we will discuss about Link Building Techniques.

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What is a Search Engine ?

Basically, a search engine is a software program that searches for sites based on the words that you designate as search terms. Search engines look through their own databases of information in order to find what it is that you are looking for.The term "search engine" often is used interchangeably. Search engines automatically create web site listings by using spiders that "crawl" web pages, index their information, and optimally follows that site's links to other pages. Spiders return to already-crawled sites on a pretty regular basis in order to check for updates or changes, and everything that these spiders find goes into the search engine database. 

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