The taxi trade - how to make money from the stupid

The statestimesreview has an article with this headline, ''ComfortDelgro wasted S$642 million acquiring Uber''. The reason given by the article is that ComfortDelgro drivers were introduced to Uber's dynamic pricing software but after a while most of them gave up using it, thus making the purpose of acquiring Uber totally wasted. This may be a simplified way of looking at the acquisition which