Why the "Cc" ?


I have just begun reading The Creative Company's 2005 publication of the original "Adventures of Pinocchio," but before I could get started, my attention was drawn to the unusual typography on the cover (cropped screencap above).  In the word "Pinocchio," the double-c is presented as cap-C/lower case c, and the final "chio" letters are in a different color.

The book cover flap describes the author Carlo Collodi (pseudonym of Carlo Lorenzini (1826-1890)) and "an accomplished Italian journalist" and the illustrator was born in Florence, so the "cc" could be a convention of the Italian language.

IIRC, I have seen this same Cc construction on old Italian stamps, but I might be wrong.  Why not write it as "cc" ?  Mr. Google might yield an answer, but I thought it might be more informative to appeal to the immense knowledge base of the readership of the blog.

Thanks in advance for your comments.

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