...µe t?? ?e?t??ta ???...
? ???pe?a ?e??a??? s??e???e? d??aµ??? µ?s? t?? p?????µµat?? t?? S?µß??a?a??? Ge????a? & ?t???t??f?a? t?? p??sp??e?a e??s??s?? t?? a???t???? ??????µ?a? ?a?...
t? st????? t?? ?e??????? e?s?d?µat?? se ??? t?? pa?a?????? d?ad??as?a.
??d???te?a...
? ???pe?a p??????se se µ?a ??a s?µf???a S?µß??a?a??? µe t?? eta??e?a ??????? ???, µe st??? t?? e??s??s? t?? pa?a????? e???????? µe????.
? eta??e?a ??????? ??? ?d?????e t? 2001 µe ?d?a t? Tessa?????? ?a? d?ast????p??e?ta? st?? t?µ?a t?? t?p?p???s?? ?a? eµp???a? µe????. ?pas???e? 20 ?t?µa p??s?p??? ?a? epe?e????eta? et?s??? 8.000 t????? µe????. ????? s?µe?a ??e? ep?de??e? µ?a ep?t???µ??? pa???s?a st?? ???d?, ? ?p??a ?a?a?t????eta? ap? a??a??µe?e? p???se?? a??? ?a? sta?e??? s??se?? µe pe??te? ?a? p??µ??e?t??.
?????? ? d?ast????t?ta t?? eta??e?a? ?ta? ?????? e?a??????, stad?a??, ?µ??, d?e?sd?se ?a? st?? e?????a a????, st?? ?p??a ?ate????eta? p???? t? 65% t?? p???se?? t??.
St? e?????? pe?at?????? t?? s???ata?????ta? µe???e? a??s?de? supermarket (S??aße??t??, ?? ?as???p?????, ?as??t??, Lidl ?.?.) st?? ?p??e? d?a??te? ta p?????ta t??, e?te µe t? d??? t?? ep???µ?a e?te µe t? µ??f? private label, µe???e? ?a?a?t?ß??µ??a??e? (F??e, ?eß???, ??????), ? ?a?ßad?p???a «?f?? ?a?t?????» ?a? ???e? eµp?????? ep??e???se??. St? e??te???? ape????eta? ?????? st?? a????? t?? ????p?? (?p?? Ge?µa??a, Ga???a, ?????a, ???a?d?a ?.?p.), t?? ?µe????? ?a? t?? ?a?ad?, µe ßas???te???? pe??te? t?? a??s?de? d?e????? f?µ?? ?p?? Lidl, Neto, Aldi ?.?.
??s? t?? p?????µµat?? S?µß??a?a??? ?e??ss???µ?a? t?? ???pe?a? ?e??a???, ? pa?a????? ??e? st? d???es? t?? t?? apa?t??µe?? ?e?st?t?ta µe a?ta????st????? ????? t? st??µ? p?? t? ??e???eta?, a??? ?a? e????µ??? t?? ???a??? p????µ? t?? pa?a????? p?? ??e? s?µf???se? ?a pa?ad?se? st?? eta??e?a.
? ??a a?t? s?µf???a S?µß??a?a??? af??? se ????????µ??? ???µat?d?t??? p??tas? ?a? p?st?p??e? t? sta?e?? ß????s? t?? ???pe?a? ?e??a???, ??a t?? ?p?st????? t?? a???t???? ep??e??e?? ?a? t?? e???????s? ???e ?????? ?a? pa?a??????? p??sp??e?a? st?? p??t??e?? t?µ?a t?? ??????µ?a?.
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