???? ?at??stef????G??a?t?a?a malls, p?? s???de?sa? ??a µ?s? a???a t?? aµe???a???? ?ata?a??t?sµ?, ?d?????ta? se a??? ?a? ep?d??? ???at?, ?p??...
?a? ? µesa?a t??? t?? ???. ?a?? t??? e?afa?????ta? ?µ?? ?a? a??et?? ap? t?? a?tap?te? ?a? t??? ast????? µ????? p?? ta pe???ßa??a?.
?a??? ????d?µ??saµe p???t?sµ???. ?et? ?t??aµe malls
?p?? ?p???s??, s????af?a?
Se µ?a ap? t?? ???????? s????? t?? ta???a? «The Blues Brothers» (at???? µetaf?asµ??? sta e??????? sa? «?? ats?de? µe ta µp?e») d?e???eta? µ?a ?atad???? µe a?t?????ta µ?sa se ??a mall. G???sµ??? t? 1980 ? ta???a ap?t?p??e? t? ap?????f?µa t?? d??a? t?? ß??e??aµe???a????? eµp?????? ???t???, µ?sa st? ?p??? µp????sa? ?a s?µß??? ta p??ta.
?? Dixie Square Mall, ß?ßa?a, ?p?? ????a? ta ????sµata t?? ta???a?, ?atedaf?st??e t? 2012 af?? pa??µe??e e??ata?e?e?µµ??? ??a t?e?? de?aet?e?, st? d????e?a t?? ?p???? e??e µetat?ape? se µ?a ts?µe?t???a ??????a p?? s?µe?????ta? ß?asµ?? ?a? d???f???e? e?? ?ß??s?a? ?ataf???? ?ste??? ?a? t?????e?a?t?µ????.
S?µe?a de??de? malls ??s???? e??ata?e?e?µµ??a sa? ?e???tafe?a e??? µ????ast???? ?ata?a??t?sµ?? se p??????µ??? f?s? ap?s???es??. Se p????? pe??pt?se?? ?? ?d???t?te? t?? malls ?????????? ta ?atast?µata se e?e?te??st???? t?µ?? se µ???? ????st??? ??afe?a ?a? ?at?e?a, a? ?a? p??? s????te?a ?? e??atast?se?? µetat??p??ta? se µe???e? ap????e?.
Se µ?a pe??pt?s?, µ???sta, st? F?????ta ??a mall µetat??p??e se ???a?t?a?a e????s?a, ?a??? ??????e ?t? ?ts? ?a s?????t???e pe??ss?te???? «pe??te?» -?st? ?a? µ??? t?? ????a???.
?e e?a??es? ta ?pe?p???te?? malls, p?? ape??????ta? se ??a e????st? tµ?µa t?? p????sµ??, ta ??as??? eµp????? ???t?a p?? ?ef?t???a? sa? µa??t???a sta p???st?a t?? µe????? ast???? ???t???, e?afa?????ta? µa?? µe t? µesa?a t??? t?? ???, µe t?? f????ast??? ep??a??t?? ????? t??. ?p? t? 2006 de? ??e? ?atas?e?aste? ??te ??a ??? eµp????? ???t?? se ???????? t?? aµe???a???? ep????te?a.
? ???at?? t?? malls s?µat?d?te? t? ???st??? t???? µ?a s?µa?t???? f?s?? t?? µetap??eµ???? ?ap?ta??sµ?? st?? ???, ? ?p???? ?a?a?t???st??e ap? t? µa???? ???s? t?? ?.?. a?t?????t??, a??? ?a? t?? a??pt??? µ?a? te??st?a? f??s?a? st? real estate. Ta p??pe? ?a s?µe???e? ?t? ta eµp????? ???t?a de? ?f??a? ap? t? ???t?? t?? p???? µ??? ??a ?a a???????s??? t??? baby boomers, p?? µeta??????ta? sta p???st?a, a??? ??at? ?? ?atas?e?ast???? eta??e?e? a?a??t??sa? ft???? e?t?se?? ??? ?p?? ?a µp????sa? ?a ?e?d?s??p?s??? e?µeta??e??µe?e? ?a? t? e?d??? f????????? ?a?est?? p?? ap???µßa?a?.
Se a??et?? pe??pt?se?? t? a? ?? pe??te? ?a µp????sa? ?a ft?s??? st? mall ?ta? de?te?e???sa? s?µas?a? ??a t??? ?atas?e?ast?? p?? e?asf????a? ???d? de??d?? e?at?µµ????? ap? t?? ?atas?e?? ?a? µetap???s?.
?a?' ??a a?t? ta malls ?at?fe?a? ?a ?????? s?stat??? ??µµ?t? t?? aµe???a????? t??p?? ????. St?? ap???ste?t???? a?a??se?? t??? de??de? ?µe???a??? d?µ?s?????f?? ?a? d?µ?s??????? ?ftasa? ?a ?p?st??????? ?t? ta malls ap?te???? s????e?a t?? a??a?a? a???a???? a????? –ep??e????ta? ?ts? ?a s??d?s??? t?? ?ap?ta??sµ? µe t? ??µ???at?a.
?a???a? t???, ß?ßa?a, de? fa??eta? ?a e??e d?aß?se? t?? ???st?t??? p?? ??e?e ?t? «? ????? (t?? p???t???? ?a? ???s?e?t???? d?ast????t?t??) p??pe? ?a e??a? ?a?a?? ?a? e?e??e?? ap? ???e e?d??? eµp??e?µata. […] ? a???? t?? eµp??e?µ?t?? p??pe? ?a e??a? d?af??et??? ?a? ????st? ap? a?t?? ?a? ?a ??e? t?? ?at?????? ????». ??? p??t? a????, s??????e ? ?????a? f???s?f??, «t?? p????????µe ??a t?? e?e??e?? ????? ?a? t? de?te?? ??a t?? a????e? t?? ????».
St?? p?a?µat???t?ta ta aµe???a???? malls ap?te???? s????e?a t?? «eµp?????? ???t???» p?? ?e??????a? p??? ap? a???e? st?? ?s?a ?a? t? ???e?a ?f????. St?? a???? t?? ?sfa??? st?? ?e?s?a, t? ?apa?? ?sa?s? (??e?st? ?????) t?? ???sta?t????p???? ?a? ta e?at??t?de? s??? t?? a?aß???? ??sµ?? ?? ?µp???? t?? a?aß???? ?a? ?s?aµ???? ??sµ?? d?µ??????sa?, ??a p??t? f???, ?????? a?ta??a??? eµp??e?µ?t?? st??? ?p????? p??s?fe?a? st???e??d?? e?e???µe?e? s?????e? f?t?sµ?? ?a? ?e?µ???as?a?, ep?t??p??ta? st??? eµp????? ?a s??a?t??? t??? pe??te? t??? a?e?a?t?t?? ??a? ?a? ?a?????? s???????.
Sta malls t?? ??s?? ?a? ?????? st?? ??? ?? «?da????? s?????e?» d?µ??????sa? ??a e?d? ?ata?a??t???? «pa??da?», ?p?? ta mall rats (p??t???a t?? malls), d??ad? ?µ?de? ef?ß?? p?? pe????? e?e? t? µe?a??te?? µ???? t?? ?µ??a? t???. ????te?a eµfa??st??a? ?a? ?? mall walkers, d??ad? ?????p?? p?? ??µ?????ta? pe?pat??ta? ? t?????ta? st??? d?ad??µ??? ?a? t?? s???e? t?? p????atast?µ?t??.
S?µe?a a??et?? a?a??t?? ep??e????? ?a ap?d?s??? t?? pa?a?µ? t?? malls st?? a??pt??? t?? a????? µ?s? ??te??et, ?? ?p??e? ?ftasa? ?d? ?a ?a??pt??? t? 9% t?? ??a????? eµp????? st?? ???. G?a ???? µ?a f??? ? a??a?? ap?d?deta? s?ed?? ap???e?st??? st?? te???????a –µe t?? ?d?? pe??p?? t??p? p?? ? ?????s? t?? malls ap?d????e st?? e??e?a ???s? t?? ?.?. a?t?????t??.
? te???????a pa??e? s?????a t?? ???? t??. ?e? ?ta? ?µ?? a?t? p?? d?µ??????se t?? e????t??? µetap??eµ??? a??pt??? (st?? st??te? t?? ?' ?a???sµ??? ????µ??). ?a? s?????a de? µp????µe ?a t? ???s?µ?p???s??µe ??a ?a ??????µe p?s? t?? t? ad????d? st? ?p??? ?d??e?ta? t? ????a??? ??????µ??? s?st?µa.
?a malls st?? ??? pe?a????? ??at? ??p???? «s??t?se» t??? pe??te? t???, t? µesa?a t???...
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