From Njeri Wangari at GeoPoll:
Millennials in Sub-Saharan Africa (SSA) are using their mobile phones to bet on football and are spending less than $50USD per month. Kenya has the highest number of betting youth , this is according to a recent GeoPoll rapid survey carried out among youth between the ages of 17-35 in Uganda, Tanzania, Ghana, Nigeria, South Africa and Kenya.
Based on a rapid survey conducted by GeoPoll earlier this year, over 50% of earnings by youth consumers is spent on personal care. This is much higher than gambling. As noted in the report, gambling is becoming popular among male African Millennials in SSA due to their high affinity towards sports and the proliferation of local sports betting players...[more]