Serious "what the hell was going on" moment... Sugar Pops cereal was giving away a model Chris Craft Cobra, and a big supply of "Nuclear Propellant" What the f? I can't make this stuff up

How did I never hear of this before? http://www.woodyboater.com/blog/2016/01/27/a-150-kelloggs-chris-craft-cereal-box-for-the-person-that-has-everything/