As the top social media influencer worldwide, D'Marie has estimated Gomez's social media posts are worth $550,000 when they appear across Twitter, Instagram and Facebook a $300,000 increase from what her brand posts were worth just last December, according to Adweek.
She has more than 180.6 million total followers across platforms and an average of 200,000 new followers per day.
She has more than 90 million followers on Instagram alone, and recently owns the most-liked post in the app's history, a sponsored picture that currently boasts more than 4.6 million likes.
"Personally, I think it's because she's being smart and she's aware that over-saturating her social feeds with sponsored content could negatively impact the relationship she has with her audience," he said.