VW Profit Per Brand : 2013-15

Making money is what capitalism thrives on. Looking at the car industry, it would be hard to believe that sometimes. Volume is often viewed as paramount, as it reduces cost per unit...to a point. Chasing too much volume becomes unprofitable so is damaging to the company. In other words, excessive pursuit of volume hurts the industry as a whole.

Looking at VW Group as an example is