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St?? ep??? t?? d?ad??t???, t?? ?????????? d??t??? ?a? t?? ??e?t??????? eµp?????, ?? ???t????-ßa?µ?????se?? p?? ???fe? ??p???? ?a? t?? a?a?t?...
se ??p??a ?st?se??da, p.?. ??a ??a ?e??d??e?? ? ??a ??a est?at????, pa????? s?µa?t??? ????, epe?d? ep??e????? s?µa?t??? ?????? ???ste?-?ata?a??t??.
??a ??a aµe???a???? ??e??a d?ap?st?se ?t? ?ta? ?? ???t???? ?????ta? aµ?s?? µet? t? ?e????? (t? d?aµ???, t? fa??t? ?.a.), te????? ?a e??a? p?? a???t????. ?ta? ?µ?? ???f??ta? µe ??????? ?a??st???s?, e??a? p??? p?? ?et????.
?p?s??, ?s? p?? µa???? ??e? p?e? ?a?e?? ??a ?a ???e? d?a??p??, ??a ?a f?e? ??p., t?s? p?? ?et??? e??a? ? ???t??? t?? µet?. G?a ta ???t??? µ???, e??a? saf?? p?? d??t????.
?? e?e???t??, µe ep??efa??? t? ???a ??????? t?? ?a?ep?st?µ??? ?eµp? t?? ?e?s??ß???a, p?? ??a?a? t? s?et??? d?µ?s?e?s? st? pe???d??? ??a ??µata ????????a? ?ata?a??t?? «Journal of Consumer Psychology» t?? ?ta??e?a? ????????a? ?ata?a??t?? (tµ?µa t?? ?µe???a????? ??????????? ???s??), a????sa? st???e?a ??a p??? ap? 166.000 ???t???? est?at????? p?? ???ft??a? st?? d??t?a?? t?p? TripAdvisor.com.
???s?µ?p????ta? t??? ???te? t?? Google ?a? ta st???e?a d?aµ???? ???e ???st?, ?? e?e???t?? ?p?????sa? p?s? ape??e ???e est?at???? ap? t? sp?t? t?? ???st?-???t???? ?a? µe p?s? ??????? ap?stas? ??a?e t?? ???t??? t??.
?? s?µp??asµa, ?at? t??? e?e???t??, e??a? ?t? µ?a ep??e???s? ? ????? ???a??sµ?? de? p??pe? ?a ß???eta? ?a ??t?se? t?? ap??e?? ?a? ???t???? t?? ???st??, a??? ?a af?se? ?a pe??se? ??????, a? ???e? ?a p??e? p?? ?a?? «ßa?µ?».
«?? ??p???? ep?s?ef?e? ??a est?at???? st? ?e?t???? t?? ?a? ??a ???? se µ?a ???? p???, ?a d?se? pe??ss?te?a "ast???a" st? µa????? est?at????», d???se ? ???????. ?? ?d?? ?a s?µße?, ?ta? pe??µ??e? d??, t?e?? ? pe??ss?te???? µ??e? p??t?? ???e? t?? ???t???.
? stat?st??? de???e? ?t? t?? p?? ?et???? ???t???? ap? ????? ?????? ?s?? s??d?????? ?a? ta d??: ?e???af??? ap?stas? ?a? ??????? ?a??st???s?. ??t??eta, t?? p?? a???t???? ???t???? te????? ?a ?????? ?s?? ???f??? aµ?s?? ??a ??a µ???? p?? p??a? ???t? st? sp?t? t???.
??a ???? p??sfat? ??e??a ?de??e ?t? t? 85% t?? ?ata?a??t?? e??a? p??a??te?? ?a a????s??? ??a p????? ? µ?a ?p??es?a, a? ????? d?aß?se? ?et???? ???t???? ?a? s?st?se?? st? d?ad??t??, e?? t? 80% a??????? t?? a????? ?et??? ???µ? t???, a? d?aß?s??? µ?a a???t??? ???t???.
