Iceland Sales - Brand / Jan-Mar 2016

Sales in Iceland were up 57.5% for the first three months of 2016 over 2015. The '2016' column reveals sales for Jan-Mar 2016, the '%' column shows market share for 2016. However, the '+/-' column shows increase or decrease as a percentage, based on the first three months of 2016 compared to the whole of 2015. So a plus or minus result isn't necessarily saying sales went up or down, but