ETCH-A-SKETCH

http://www.npr.org/sections/itsallpolitics/2012/03/21/149085301/romney-advisers-etch-a-sketch-comment-shakes-up-criticism-from-rivals
[Romney campaign, 2012] "I think you hit a reset button for the fall campaign. Everything changes. It's almost like an Etch A Sketch — you can kind of shake it up and we start all over again."

http://www.nytimes.com/2016/04/22/us/politics/