Scion Brand Ending

A 2011 Scion tC


I never really understood why Toyota did Scion. It was only for the USA, then belatedly Canada was included. It was to appeal to younger buyers that didn't want to drive a Toyota because their parents did. I think if you want to appeal to a car buying demographic in society, creating a specific brand to do that is bold but flawed. The target market is limited and constantly