Australia Vehicle Sales By Brand : 2010-14

The reputation that Toyota has in Australia


Between these dates, a few things happened or were about to happen. Toyota was still well ahead but now steadily losing share, as was GM Holden. Ford had slipped from 3rd to 5th too, dropping from 9.2% to 7.2% of market share. The pressure was coming from Mazda and Hyundai who were ready to overtake Holden. VW was working hard to get among the big