Methods of African business from Ghana's "Cash Madams". A group worth learning from and incorporating into the canons of trade. Yepoka Yeebo in PRI:
There are corporate-feeling malls and glossy supermarkets popping up all over the West African country. Still, more than 90 percent of people here still do their almost all their shopping at open-air markets, where the stalls are dominated by women, each running a small business.
It’s an encouraging trend, but behind this bright statistic is a troubled history: during Ghana’s military coups of the 1970s and 1980s, market women became the target of government terror, blamed for an economic crisis gripping the country.
To understand why that could have happened, you have to first see the market women’s power in action...[more]