? ???pe?a ?e??a???, µe??st?p??e? t?? ep??e???µat??? a??a p?? ß??s?eta? ???µµ??? st?? te??st?? ???? t?? ad?µ?t?? ded?µ???? p?? ?at??e? µ?s? t?? s??e??as?a? µe t?? SAS ????d??, ??p??? ?a? ?????a??a?, ???t?da eta??e?a st? ???? t??...
?p??e???µat???? ??f??a? ?a? t?? Business Analytics. ? ???pe?a ?e??a??? epe?d?e? st?? a???p???s? t?? Big Data Analytics ?a? t? ???s? p?? a?t? d?µ???????? µe t?? ?????t?s? t?? ??s?? SAS Text Analytics.
S?µf??a µe p??sfat? ??e??a t?? Forrester, ?? ep??e???se?? a???p????? µ???? t? 25% t?? ad?µ?t?? p????f????? ??a d?µ??????a ???s??, e??s??s? t?? ??a??t?ta? a?a?????s?? p??ß??µ?t?? ?a? ???? ep??e???µat???? ap?f?se??. ?? 90% s?ed?? ???? t?? ded?µ???? p?? s???e?t???e? µ?a eta??e?a s???st??? ad?µ?t? p????f???a, ? ?p??a ap?te?e? t?? µe?a??te?? ???? t?? ded?µ???? t?? ep??e???s??. ?a ad?µ?ta ded?µ??a (unstructured data) e?a????????? ?a a??????? ta??tata se ???? ?a? p??????a, d?µ???????ta? a??µa µe?a??te?? -a??? ???µµ???- a??a st??? ???a??sµ???. ?? ep??e???se?? s???????? se ?a??µe???? ß?s? te??st?? ???? p????f???a?, ? ?p??a ßas??eta? -??????- se ?e?µe??. ? s?????? ???eta? µe p???ap???? t??p???: a?at??f?d?t?s? ap? t?? pe??t? (customer feedback), e-mails, ??e?t?????? a??e?a ?e?µ????, blogs, ??e??e? (p.?. ??e??a ??a??p???s?? pe??t?), a?af???? ?a? a?t?µata, social media, ep????????e? µ?s? Call Centers ?a? ??aµµ?? e??p???t?s?? pe?at??, a??e?a µ?sa ap? t? web ?a? p???? ???a.
? ???pe?a ?e??a??? ?aµß??e? pe??p?? 100.000 ??e??e? pe?at?? et?s??? st?? ?p??e? ? pe??t?? apa?t?e? e?te µe p???a????sµ??e? ep?????? e?te µe e?e??e?? ?e?µe??. ?p?p???? t? Call Center ?ata???fe? s?µa?t???? pe??e??µ???? p????f???e? e??p???t?s?? pe?at?? µe t? µ??f? p??? e?e??e??? ?e?µ????, e?? µ?sa st? Web ?a? ta Social Media ?? ?d??? ?? pe??te? ?ata???f??? t?? eµpe???a t???. ? ???a??sµ?? e??e t?? a????? µ?a? ??s??, ? ?p??a ?a ?p?st????e? t?s? t?? ???????? ???ssa ?s? ?a? ta Greeklish ?a? ?a µp??e? ?a e???e? insights ?p?? ? a?t?µat?? e?t?p?sµ?? t?? s?µa?t???? topics p?? ?a?a?t??????? ta ?e?µe?a (automated topic identification), ? a????s? s??a?s??µat?? (sentiment analysis) p?? e?f???e? ? pe??t??, ? a?t?µat? ?at??????p???s? t?? ?e?µ???? s?µf??a µe t? pe??e??µe?? t???, ? a?t?µat?? e?t?p?sµ?? a?af???? se s???e???µ??e? ??t?t?te?, ?p?? ? ep???µ?a, ta ?atast?µata, ta p?????ta. ? ???a??sµ?? ??e?e ?a e??a? se ??s? ?a s??d??se? ta insight p?? p????pt??? ap? ta ad?µ?ta ded?µ??a µe es?te???? d?µ?µ??a ded?µ??a t?? ???a??sµ?? ?a? ?a µp??e? ?a ta pa?a??????e? µ?sa ap? p????µ??e? te?????? data visualization, exploration, performance dashboards ?a? KPIs'?a? ?a ?aµß??e? ap?f?se?? p?? st??????ta? st?? p?a?µat??? «f??? t?? pe??t?» ?a? ße?t?st?p????? t?? e??p???t?s? t??.
? ??s? SAS Text Analytics, se s??d?asµ? µe t? ??s? SAS Visual Analytics st?? ?p??a ??e? ?d? epe?d?se? ? ???pe?a ?e??a???, p??sf??e? st?? ???a??sµ? t? d??at?t?ta ?a ap??a???e? t?? ???µµ??e? s??se?? a??µesa se ad?µ?ta ?a? d?µ?µ??a ded?µ??a ?a? t?? a??a p?? ???ßeta? se a?t?. Se µe???? ???? text ded?µ???? ta µ???µata ??e?d?? p?? eµpe??????? p???t?µe? p????f???e? s???? ???ß??ta? µ?sa sta ?e?µe?a ?a? de? e??a? d??at? ? d?????s? ? ? epe?e??as?a t???. ?? pe??ss?te??? ???a??sµ?? de? ????? t? d??at?t?ta ?a s??d??s??? t? pe??e??µe?? ?e?µ???? µe t?? d?µ?µ??e? p????f???e? ?ste ?a ??f???? ?? ?at?????e? ep??e???µat???? ap?f?se??.
? te???????a SAS Text Analytics s?µß???e? st? ?a ?pe??e?ast??? ta pa?ap??? p??ß??µata ?a? ?a d?µ???????e? a??a ap? ta ad?µ?ta ded?µ??a. ? s???e???µ??? ??s? p??sf??e? t? d??at?t?ta a???????s?? t?? ?e?µ???? ?p?? a???ß?? ?a ??a?e t? a????p??? µ?a??, afa????ta? ?µ?? t?? pa?aµ?t???? t?? as???pe?a? ?a? t?? as?fe?a?. ?????µ???? ???ss???? ?a???e? ?a? a?a??t??? e??a?e?a µ??te??p???s?? ß?????? st?? ap??????? p???t?µ?? p????f????? p?? ???ß??ta? sta big text data. ?????e?, ep?s??, t?? ta??t?ta ????? t?? ?at??????? apa?t?se??, ??a ?a? t?? ta??t?ta ????? t?? s?st?? ep??e???µat???? ap?f?se??. ?p?p??s?eta, ? ??s? SAS Text Analytics d?µe? t? ad?µ?t? pe??e??µe?? µe ??a? e?f?? ?a? ?????????? t??p?, d?e????????ta? a??µa pe??ss?te?? t?? a?a??t?s? ?a? t?? ??t??s? p????f????? ap? ta ste???? t?? ???a??sµ??.
???µa, ? ??s? e?a??st?p??e? t? ???? p?? pa?at??e?ta? st? d?a?e???s? t?? p???t?? t?? p????f???a?, d?at????ta? ?a? d?a??µ??ta? µ??? s?et???, a???ß?? ?a? e??µe??µ??? pe??e??µe??. ??a??e? t?? p????f???e? ??a t?? pe??t? ap? ??e? t?? d??at?? p???? p?? µp??e? ?a e?t?p?se?, p???e?µ???? ?a ?ata???se? t?? st?s? ?a? t?? a?t????e?? t?? ?a? ??a t?? s???pe?e? p?? µp??e? ?a ep?f????? st?? ???a??sµ?.
?????, e??s??e? ?a? ße?t?st?p??e?, st? µ???st? d??at? ßa?µ?, t?? ??a??t?ta t?? ???a??sµ?? ?a a?a??????e? ?a? ?a e?t?p??e? p??ß??µata p?? af????? se p?????ta ?a? ?p??es?e?, p??t?? a?t? ep??e?s??? t?? p???se?? ?a? t?? ??a??p???s? t?? pe??t?.
«? f???s?f?a t?? ???pe?a? ?e??a??? e??a? s???fasµ??? µe t?? p??t?p???a, t?? ?a???t?µ?a ?a? f?s??? t?? te???????a. ? ???a??sµ?? epe?d?e? s??e??? st?? a???p???s? t?? te???????a? ?a? t? d?µ??????a p???t?µ?? ep??e???µat???? ???s?? ap? a?t?. ??µaste ?d?a?te?a ?a???µe??? ?a? ??a??p???µ???? p?? epe?te????µe t? s??e??as?a µa? µe t?? SAS ????d??, ??p??? ?a? ?????a??a?. ? ?????t?s? t?? e?e?d??e?µ???? ??s?? SAS Text Analytics p?ste???µe p?? ?a ß????se? st?? a???s? t?? ??a??t?ta? t?? ???a??sµ?? ?a e?t?p??e? p??ß??µata ?a? st? ße?t??s? t?? e??p???t?s?? t?? pe??t?. ?a??????a, ? ???a??sµ?? µa? ap??t? ??a ?s???? st?at????? e??a?e?? ????? ep??e???µat???? ap?f?se?? ?a? s???µa ??a s?µa?t??? a?ta????st??? p?e????t?µa», a?af??e? ? ?. T?µ?? ??s?f?d??, Head of Business Intelligence & CRM t?? eta??e?a?.
? ?. ????? ?eppa? t?? SAS ????da?, ??p??? ?a? ?????a??a? d????e?: “???a? µe???? µa? ?a?? ? ep??tas? t?? ep?t???µ???? s??e??as?a? µe t?? ???pe?a ?e??a???. ? eµp?st?s??? p?? de???e? ? ???pe?a sta p?????ta t?? SAS a????e? t? a?s??µa e?????? t?? a????p?? t?? eta??e?a? ??a ???p???s? ?a? pa??d?s? a??µa p?? p???t???? ?a? pe?at??e?t????? ?p??es???. ? ??s? SAS Text Analytics ?a ß????se? t?? ???a??sµ? t?s? st?? ??t??s? ?a? d?µ??????a ep??e???µat???? ???s?? ?s? ?a? st? ße?t??s? t?? ??a??t?ta? a?a?????s?? ?a? e?t?p?sµ?? p??ß??µ?t??”.
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