(en) Turkey, DAF - Meydan #27 - "Which one? "- Dilan Yaman
(tr) [machine translation]
"Sorry you take a look? This will not take long." ---- If we all have heard this phrase
walking in a crowded street. If you have time, then we have to answer a series of
questions faced desired. Sometimes the current, and sometimes it is prepared to enter new
markets with a product these questions. Soda or coffee, or chocolate pad, banks or
insurance, we do not even know what to expect. But if we stop, if we start giving the
answers to questions, then we have the subject of a survey. ---- Age, gender, in this
survey wanted to know our personal property, such as occupation, sometimes drinking,
sometimes within us that touch our marking options posed questions about the product is
requested. ---- Well, why not? Why are these questions and answers, percentages and ratios
why?
Survey responses to the question, individually counted, processed and presented to the
survey of companies who converted to statistical information, the company in a survey. The
results obtained from the statistical information, in any case, be replaced, unnecessarily
or less shown, the exaggerated "the risk" of and "opportunity" then moves on. Or companies
that make things şevklendir survey by spending thousands of dollars "possibility" Do?
Indeed, now that we encountered surveys each day, implementation format, selection of
questions, with a lot of detail, such as the ordering of response they expect us to, in
fact, our behavior, our habits, beyond measuring our preferred us are leading to even
willing to buy their products. It also is going to consolidate results of the survey say
they have achieved according to their own calculations. That survey also advertising, so
it dissolves part of the promotion.
Indeed, resulting, according to the companies is to achieve the main objective of the
profits will be returned to each as a new sales profit. The need to expand the market for
more profit. So what's the state of the market, the main purpose of the survey work almost
every day trying to make our way to the interviewers of us in this: market research. Every
question asked and every answer us until we give our innocent, you can return the profits
to the company. In the secret mission of the survey is to awaken the purchase request can
say that changing their consumption habits.
Employees do not have to have the survey
However, the raw materials required for the manufacture of a product, obtained by
companies through their plunder of nature, already while continuing to raise profit
margins by giving the lowest wages to their employees, big huge sums of allocations from
the budget for market research is interesting. There are of course here in the interest of
companies: companies will do before to market their new products / make their market
research to see survey of market risks in advance and would have had the opportunity to
take position accordingly. This is them even bigger, more monopoly, that makes it even
more unfair.
One of the most widely used outside market research surveys are those who look at a
school, those who exercise a profession or by focusing on areas such as living in a city,
then to plug the respondents with questions from actually pretend collect data on the
field. So "Do you think ..." he began inquiries, in fact, general economic or related to
political patterns followed, like taking the opinion of the participants may seem like an
innocent question, critical thinking, or the opposite may serve as well to easily find and
extract, which have an opinion surveys. Finding that we know our languages and ethnic
roots typing is not difficult to find our political view, looking at the newspaper we read
very well possible. We believe that our sect, even our sexual orientation, can be released
with the survey question that asked us and against us one day can turn into a usable data.
In fact, in a survey conducted by a university student registration during the new term
"Did you participate in any protest action" question, it can also directly lowers station.
That view is so taken with the response that we are, we may have crossed the doors of our
own home.
Whether the market research for want of a product, whether it be to get such a field
investigation, surveys, is to deceive people by concealing the real purpose of the
increase in question, by affecting our behavior attacked our perception of router response
option tries to adapt their own interests.
"More time will not take" a question that we ask: Can you say can still rely on the survey
after reading this article?
Dilan Yaman
dilanyaman@meydangazetesi.org
http://meydangazetesi.org/gundem/2015/06/hangisi-dilan-yaman/
