Struggling to understand trade mark infringement issues? Here's my checklist

IPKat readers might remember that a few months ago I posted my Copyright Infringement Checklist, ie a list of the main aspects to consider when addressing potential infringement issues. 

I named it after myself not just because both cats and Kats are notoriously vain, but - importantly - because it was intended to be neither authoritative nor exhaustive.

Now that I have finished the trade mark part of my undergraduate intellectual property law course at the University of Southampton, I have prepared another checklist, this time for alleged trade mark infringement cases. 

Again, the aim is simply to help my students when thinking about potential infringement issues, considering that (again) I have not been able to find many useful summaries/tables.

Any feedback/suggestions on how to improve it are - as usual - very welcome.


ROSATI TRADE MARK Infringement Checklist*
Main aspects to consider when addressing potential infringement issues

Trade mark infringement is about 7 essential things

(1)  Use (NB: non-exhaustive list!)[1]
                            i.          Person affixes sign to goods or packaging thereof;
                          ii.          Person offers or exposes goods for sale, put them on the market or stocks them for those purposes under the sign[2]or offers or supplies services under the sign, or offers or supplies services under the sign;
                         iii.          Person imports or exports goods under the sign (NB: currently goods in mere transit do not fall under this category);
                         iv.          Person uses the sign on business papers or in advertising, including comparative advertising.[3]

(2)  Without consent[4]

(3)  In the course of trade (= “used in the course of a commercial activity with a view to gain and not as a private matter”)[5]

(4)  In the relevant territory
·        UK for UK trade marks, EU for Community trade marks;[6]
·       For online uses, Bently and Sherman hold the view that targeting required.

(5)  Of a sign
·        Same hyphoteses as in relative grounds for refusal of registration:
1)  Identical marks for identical goods/services[7];
2)  Identical marks for similar goods/services[8]+ likelihood of confusion (including association)[9];
3)  Similar marks[10] for identical/similar goods/services + likelihood of confusion (including association);
4)  Identical/similar marks for dissimilar goods/services + earlier trade mark has a reputation + use would take unfair advantage of/be detrimental to character/repute trade mark.[11]

(6)  Where such use affects one of the functions of the registered trade mark[12], eg:
·        Indication of origin;
·        Quality;
·        Advertising;
·        Investment.

(7)  And no defences are available to defendant (NB: for some defences additional “honest practices” requirement)
·        Trade mark should be removed from register;
1)  Because it is invalid = should have not been registered in the first place
                                                                    i.          Absolute grounds for refusal of registration, eglack of distinctive character, descriptive, “forbidden” shape, public policy/morality, bad faith, etc;
                                                                  ii.          Relative grounds.[13]
2)  Because it should be revoked
                                                                    i.          Non-use
·        Within 5 years from registration;
·        Use suspended for uninterrupted period of 5 years.
                                                                  ii.          Trade mark has become generic;
                                                                 iii.          Trade mark used to deceive consumers.
·        Use of another trade mark (UK trade marks only);
·        Use of one’s own name/address;[14]
·        Descriptive use, including use to indicate intended purpose;
·        Comparative advertising[15];
·        Local use;
·        Exhaustion;
1) put on the market[16]
2)  “without consent[17]
3)  no “legitimate reasons
                                                                    i.          Alteration of goods
                                                                  ii.          Change of packaging
                                                                 iii.          Change of mark
                                                                 iv.          Advertising
·        Freedom of expression (NB: no codified defence as such).





* The addition of “Rosati” not only means that I am the author of the checklist, but also (and most importantly) that this is not (necessarily) authoritative. It is just something to consider when dealing with potential infringement issues.
[1] Key case on notion of “use” is Google France.
[2] Key case on notion of “under the sign” is Céline.
[3] Key case on comparative advertising is L’Oréal.
[4] Cftrade mark exhaustion sub (7).
[5] Key cases on notion of “use in the course of trade” are Arsenaland Céline.
[6] Use in one Member State alone can suffice: see DHL.
[7] Key case on notion of identity is Sadas.
[8] Key case on notion of similarity of goods/service is Canon.
[9] Key case on likelihood of confusion is Puma.
[10] Key case on notion of similarity of signs is Puma.
[11] Key cases on trade marks with a reputation are Yplon, Adidas-Salomon(use of a trade mark as embellishment) Intel(notion of “link”), L’Oréal, Interflora.
[12] Key case on functions of a trade mark is Interflora.
[13] Seesupra sub (5).
[14] Key case is Céline.
[15] Key case is L’Oréal.
[16] Key case is eBay.
[17] Might be problematic when a licence is in place: see Dior.