"Make the switch…and win cash!"
That's the boast from St. Louis freshly-launched Top40 Now96.3 as its launches the "2K A Day" switch-now giveaway. The Emmis station promises to give-away $200 an hour, 10 times a day from 9am to 7pm.
The Emmis station will give $200 to the correct Number texter at 80761, when they hear the winning keyword.
Now96.3 launched last Friday (See original posting: Click Here) and ignite the first Top40 radio war in quite some time. Now96.3 is waging war against iHeartMedia's hertiage Top40 KSLZ 107.7 FM. Z107-7 moved 4.8--5.7 (6+ AQH Total Week) in the Holiday PPMs just released. Now96.3 is using live-and-local personalities in the battle with Z107-7 which offers Elvis Duran during mornings. The line-up also includes the imported On The Air with Ryan Seacrest Show.
96.3FM as a Classic/Adult Hits KIHT had an upward tick 4.8--4.9. In 2014, while keeping a Classic Hits direction, KIHT added more music from the late 1980s to the early 2000s, in an Adult Hits-type format to compete against WARH 1065. FM /The Arch.