(en) DAF, Meydan #24 - "Back in the beginning and conclusion
of Transformation" - Free Oktay (tr) [machine translation]
There were pots before the Bottle: bowl, jug, bowl, bucket, cube, test, Copper bucket ...
eat and what we carry inside containers, and did not go a very long way, or did not need
it anyway. "Back" was their technology or "recycled" already there was no need. ----
Bottles created by rubbish, did not create a huge problem until the 1940s. Sodas and beer
bottles before the Second World War, was used an average of 30 times. Garbage problem was
solved by local producers. But the Second World War, sea cans used to send troops overseas
in food and beverages and disposable bottles, has created excess capacity after the war.
Again, increasing capacity glass, cans and incentives created during the war with the
consumer habits of the steel industry has increased. Larger companies are more durable and
one-hitters bottles were sent to the country to grow. Reduce costs thoroughly companies
with growing volume, they did not have to deal with the garbage problem in the long term.
1970, when, 76% and 40% of carbonated drinks beer was sold in these bottles.
First fight against disposable bottle, launched in 1953, Vermont farmer. Eater bottles
thrown to the meadow cows dying. Organized farmers, they provided the prohibition of the
sale of these bottles. In contrast, American Box Company (ACC), and Owens-Illinois Glass
Company, "America the Beautiful Stay" They started with the name of lobbying. These
include Coca-Cola, PepsiCo and the United States also attended the Association of Beer
Producers and groups, "to pollute the environment" has launched a media campaign against.
ACC director general Stolk, throwing trash on the ground of "national shame" as opposed to
prohibition define their own bottles. Schools, churches and members of the club gathered
in the lobby, argued against the littering fines and imprisonment. The lobby has succeeded
in the removal of the ban at the end of 1957.
Again in 1971, the state of Oregon, in order to stop the rising piles of waste, beer and
made mandatory $ 0.05 fee for the bottle. The goal was to create a financial incentive for
people's bottles are not recycled. Behind in Vermont and other states, the same solutions
to this problem, even with stronger sanctions sought remedy. But corporations, they owed
their current size of these bottles and desist from these bottles, they were meant to be
there for.
Companies in this turning point, the hype began passing through the recycling of waste
from the reprocessing concept of NGOs. That year culminated in environmentalism, American
Fine Kalsın shot an ad campaign in 1971. As part of my famous actor Cody plays a Native
American, was crying for all the garbage he saw on the road. Advertise "Pollution is
launching people. People can stop it. "He was loading on the individual as well as the
litter problem. The political scene in the lobby of the company, consumers, "the freedom
to use the bottles they want" because it, this freedom comes with "environmentalism" the
responsibility, however, was able to install the consumers. Place perceptions of the
company, the American Plastics Council's statement in 1993 is seen much in this: "If I buy
a product, the polluter is mine. I have to be responsible for the waste. "
"Environmentalism" when installing the responsibility of the individual, he says what
needs to be done anyway companies. During this period, public relations director of ACC
McGoldrick, "real solutions to waste products, reuse of resources and the solid-waste
management." He was doing the introduction of the first environmental policy. Proposed
complex systems, responsible boxes covered the consumers to recycle investments in the
separate waste disposal and public institutions. This "green" is part of the
responsibility falls to the company, except for a few small recycling facility established
to be an example to propose this ingenious system.
Instead of a simple way to produce legacy flask was suggested a complicated system for
introducing collected for re-use disposable bottle. But many urban and activists,
"environmentalism" They accepted the fact that they only spread awareness and engagement
as a service to the perception that the presence of large companies. To encourage them,
NGOs can work with the CEOs salary was even founded. This perception, parallel to the
globalization of capitalism has spread to the whole world.
What is not seen at first glance and in section showing the most diverse applications in
the system, the flask was collected. Bottles, some geography in compulsory as separate
municipal waste collected by discarded as required by law; collected from the first trash
discarded by their oppressed sections in other geographies were sold to a recycling plant
to incredibly low prices. In any case, assume the costs of collection Anheuser-Busch,
Coca-Cola, companies such as PepsiCo, began to even more profits by establishing
subsidiary companies engaged in recycling.
Cycle we see again in the short history of recycling, to create an ecological destruction
of capitalism and resistance to launch those affected by the destruction of capitalism, a
new perception by creating resistance ii defuse, to maintain the capitalist destruction
and create a new industry with this new perception is to make a profit. Kyoto gas stock,
green products, etc. We can see the same cycle.
System to filing our sensitivity to those used to justify the destruction and consumption
of "recycling" is actually the organization of selfishness and individualism. The
conscience can relax in the recycle bin, they are ready to consume again. Sensitivity to
find the money for, they are no longer forced to inquire more. They do their part because
higher. Keeping a clean environment by eliminating waste quickly, to rehavetl of being
fulfilled its social responsibility; What capped the waters, nor find the opportunity to
say that the production of plastic for a sip of water.
Rising pile of garbage and exploded, responsible for the massacre of those who have to
collect garbage and ecological, this system is. System, as long as the profit-oriented and
center is not possible to stop this massacre.
This text Square was published in the Journal of Number 23.
Oktay free
ozoktay@meydangazetesi.org
http://meydangazetesi.org/gundem/2014/12/geri-donusumun-baslangici-ve-sonucu-ozgur-oktay/
