'Where is the bottom?'

In 1981 the Miami Herald's daily circulation was somewhere around 421,000. Sunday circulation was near a half-million copies.

By 2008, the paper's daily circulation had slipped to about 240,000, and Sunday was 311,000.

In 2010 - according a page on the McClatchy Company's website that hasn't been updated in years - the Herald's daily circulation had fallen to 191,873 daily, and 263,612 Sunday..