The Miami Herald's new publisher, Alexandra Villoch, is moving the paper a bit closer towards irrelevancy

Last week, Miami Herald publisher Alexandra Villoch told a TV reporter, "Miami is the brand, and we cover Miami."

She also said this: "We can transform and make an impact in our community."


Here's a suggestion, Ms. Villoch: Instead of covering what you call a "brand," and "impacting" and "transforming" the community - whatever the hell that means - how about getting back to the basics of