23-year old American yeshiva student missing since Friday

Aaron Sofer, a 23-year-old yeshiva student, is missing in the Jerusalem area. He's my second cousin. http://t.co/tOrKQTfL9s. Please RT.
— Avi Mayer (@AviMayer) August 24, 2014
Avi Mayer is one of the more prominent social media presences in Israel.

If you click on the link, you will find a grainy picture of his cousin, who has been missing since going on a hike in the Jerusalem Forest on Friday