One reason that can make the Jewel a destination

I want to claim copyright to this idea. As many have said, why the hell
is there a need for another shopping mall in Changi when you have
shopping malls all round the island and in all the terminals and all the
airports around the world? Why don’t they think of something more
innovative and less run of the mill type of ideas?
 
I think the Jewel can have a great chance of success if it is not