Prisoner's Dilemma Leaflet Drop

That would be a way to do it. Just have the air force drop millions of leaflets on the Prisoner's Dilemma across the country. The entire USA is going through a somewhat oblique lesson in Prisoner's Dilemma style tests of self-interest theories. The other prisoner you can't see or talk to is another citizen in need of heath care. It would be in your interests to include them in your reckoning. Look: 

Of course we also have that special group of picky customers who want highly customized insurance policies. The NYT treated us to an example of such a person last week, Lori Gottlieb a 46-year-old psychotherapist living in Los Angeles.

Ms. Gottlieb is quite upset. After already having a child, the medical expenses for which were presumably covered by insurance, she does not want to have to pay for the expenses that other pregnant mothers and new parents incur. Under Obamacare she will no longer be able to buy her cherry-picking plan.

So this gets us to the meat of the problem. Obamacare is about ensuring that people will be able to get reasonably priced insurance regardless of their health. There are some healthy people who want to bet on their continued good health and tell the less healthy to get lost if it means paying somewhat more for their own insurance. It should not be asking too much of members of Congress to stand behind Obamacare and against the Lori Gottliebs of America. (From this)