MTV VMA Ratings Spike 66 Percent

Miley Cyrus has grown up, and the way she relayed that information, via the MTV Video Music Awards, had everyone talking.

Cyrus and Robin Thicke didn't win awards Sunday night, but their provocative collaboration on "Blurred Lines" caused jaws to drop.

Cyrus, Thicke, Lady Gaga (who opened the show) and Justin Timberlake (who reunited with 'N Sync) all helped the show bring in 10.1 million viewers. That audience was 66 percent bigger than last year's awards fest, according to Hal Boedeker at The Orlando Sentinel.

The awards also were bigger than anything on the broadcast networks. CBS' "60 Minutes" had 8.6 million fans, and "Big Brother" drew 7.1 million. The preliminary prime-time averages: CBS with 6.7 million, NBC with 6 million for football, ABC with 3.9 million and Fox with 3 million.

According to Twitter, the "We Can't Stop" and "Blurred Lines" medley with Cyrus and Thicke garnered 306,100 Tweets per minute during the East Coast airing of the show. To compare, last year's VMAs had a peak of 98,307 Tweets per minute, whereas the Presidential election night last year saw a Tweets per minute peak of 327,452.