 |
Jenna Morasca, |
For readers of Entertainment Weekly magazine and its website www.EW.com, there is no mistaking the personality of its new pop-culture talk channel on SiriusXM satellite radio.
According to the Pittsburgh Post-Gazette, familiar writers such as Dalton Ross, Owen Gleiberman and Lynette Rice are hosts of the 24/7 channel, which mixes live call-in programs with recorded shows.
Among the voice talent brought in from outside the magazine is Bridgeville native Jenna Morasca, a woman of many titles: "Survivor" champion, former television host and all-around self-professed geek.
"We wanted the channel to be infused with EW's DNA, and after looking around at the various options, this was the best [way] to do that," said Henry Goldblatt, deputy managing editor and director of brand development at Entertainment Weekly.
The jump to radio was more than a year in the making, he said. The channel debuted May 28.