Infiniti's Impossible Target




I wrote an article here about Infiniti's aim to take on the premium car world and I wished them well while suggesting it wouldn't be easy. I have since found out the idea was to sell 500,000 cars by 2017! No, really!! In 2012 170,000 were sold apparently. The USA nudged 120,000, China accounted for 12,500, Russia 9,200, Canada 8,000 and Korea 1,100. I'm unsure of any other large market for