BBC, FACEBOOK, GOOGLE AND COKE LOSE PUBLIC SUPPORT

In the UK, a survey has been carried out by the brand consultancy firm 'Clear'.

The survey covered responses from 20,000 consumers and analysed 678 top brands in 25 categories.

Only 30 per cent of respondents say they would describe the BBC as reliable.

Only 6 per cent of those surveyed said they could depend on Facebook.

Google is down 38 points on the brand desirability scale.

Coca-Cola has fallen 21 per cent.

Britain's least desirable brand is newsagent and book chain WH Smith.

Only 5 per cent describe Ryanair as 'a brand I respect.'

Read more: http://www.dailymail.

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McDonald's "most hated" brand in UK (2008)

Top 50 hated brands
Rank	Brand
		%
1	McDonald's	27.2
2	AOL	25.5
3	The Sun	22.9

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The 15 Most Disliked Companies In America - Business Insider