Media Post reports the observation is from an analysis of the newest data on media usage from Scarborough Research, conducted by researchers at the Newspaper Association of America.
69% of Americans, more than 164 million adults in the United States , access newspaper media content in print or online during a typical week or on mobile devices during a typical month. And, according to the available monthly data, nearly 34 million adults accessed content from newspaper sources on tablets and smartphones in a typical month, an increase in mobile audience of 58% from the same period a year earlier.
