Going beyond the conceptual, Research Director, Inc., in cooperation with GfK MRI, has just completed an extensive study on the play-by-play radio listener that quantifies the benefits of reaching these listeners.
Among the study’s highlights:
- Sports Radio listeners are 40% more likely to have a household income of $150,000 or more compared to the general population.
- Sports Radio listeners are 88% more likely to have any investments totaling $250,000 or more compared to the general population.
- Based on the eight sports examined, Pro Baseball listeners skew older, while Pro Basketball and Pro Football listeners skew younger.
- Compared to the other sports examined, Pro Baseball listeners perform the best in many socioeconomic categories such as college educated, household income, and decision maker for a new car.
- Play-by-play audiences deliver great bang for your buck. This study will help sellers differentiate their listeners from the average consumer.
Join us for a presentation of highlights, where we’ll talk about how this study can enhance sales of play-play sports on the radio. Research Director, Inc.’s webinar will be conducted on June 5 at 2pm (EDT). To reserve a spot, Click Here.