The Economist on austerity induced trends, multinationals are:
...looking to emerging markets for inspiration...applying to rich countries the lessons learned from reaching customers in poor ones. Unilever has enjoyed success selling consumer goods in small portions to Indians whose grocery budgets could not stretch to Western-sized packets; now it is offering shrunken packs of detergent to cash-strapped Spaniards and modest packages of mashed potatoes to impoverished Greeks.More here