Suburban Chicago-Based WCKG Radio Amps Up Local Focus

GM Matt Dubiel (right) and staffers

Don’t touch that dial, folks, because there’s a new show in town.

It may have been around since 1974, but the station formerly known as WJJG now is getting a facelift, starting with some famous call letters: WCKG.

According to a story at mysuburbanlife.com, when General Manager Matt Dubiel took over the Elmhurststation in October 2011, he set out to develop a fresh direction.

With more than 2.8 million people within the WCKG 1530 signal (760 watts-daytime only), and 30,000 online listeners per month, Dubiel realized the station had a niche it needed to focus on — the suburbs….

With WCKG one of the few stations based inside DuPage County, Dubiel sees its advantages: location, listeners and a need for something local and relevant. Dubiel is still fine-tuning the big changes.

From a possible new location to brand new shows, he says WCKG aims to cater to area businesses and suburban listeners.

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WCKG’s line-up includes Mancow Muller mornings, Dan Patrick and local talent including Geoff Pinckus.