Report: NashFm 94-7 Talent To Be Phased-In

Kim Bryant

Cumulus VP/New York market manager Kim Bryant tells Jerry Barmash at FishbowlNY that it will take a month or so before DJs are phased into the programming on NashFM 94-7 NYC.

Yesterday, Cumulus announced the plan for NASH branding nationwide with its stable of 83 Country stations. But Bryant says 94.7, which is expected to change call letters to WNSH next week, will stay true to the city.

“It’ll all be out of New York,” Bryant says. “We have a studio here. We’re going to be a New Yorkradio station.”

Bryant confirms that NASH is broadcasting from 2 Penn Plaza, alongside sister stations WPLJ and WABC.

She strikes down any possibility of linking the Country stations into a “Nash-in-nal” network.

“Every market is unique. Every market is going to have its own needs,” Bryant says.

NashFM Control, NYC

Bryant says country as a format wasn’t automatic when the purchase was announced last fall.

“Cumulus [was] extremely thoughtful and strategic when they came in and looked at the complete landscape of New York,” Bryant says.

The powers that be at the second-largest radio company in the U.S., ultimately agreed to give Country the spot on the dial.

The time was definitely ripe for Country in New York. Artists crossed over like Taylor Swift and Lady Antebellum. Of course, Carrie Underwood took it to another level, thanks to her American Idol win.

“I think Country is in a different place than it was 10 years ago,” Bryant says. “I think that it’s more mainstream.”

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