Object Orientation

Is it literally the case that Alexander Galloway associated "object-oriented philosophy" with "object-oriented programming"? Is that fantastically the case, argument by homonym?

So I can say that Marxism has to do with suspiciously enormous mustaches and eyebrows, because of a shared name?

Or that Schelling has to do with rifles and is thus complicit with weapons manufacture?

Or that Derrida is about deriding things?

(And Foucault is about **** all!)

This is a whole lot of fun. This is a whole new level of stringency for peer reviewed essays.