Consultant Mike O'Malley says "For Better Content, Treat Ideas like Runners in Scoring Position"
“Runners left in scoring position” is one of those “relative” baseball stats.
If a team scores a lot of runs and wins big, RLISP (runners who were on second or third base and in a position to score but did not) is an afterthought. But if the game is tight or the team loses by a couple of runs, the number of runners who had the potential to score but didn't takes on more significance.
At its core, RLISP is a measure of missed opportunities, of something that began with great promise but was not brought to its ultimate conclusion.
A lot of shows stumble with their own version of RLISP: good ideas that don’t get sufficiently developed and simply remain “in scoring position.”
To more get more interesting, unique and fully developed content, try this 3-step, “brainstorm your brainstorming” technique. We did this last week with a room full of morning shows but you can absolutely do this by yourself with great results.