BMW & PR Spin

Putting a positive spin on a negative is the way of business today. BMW is very good at it. Take the second quarter of 2012 for example. Revenue was up 7% on increased sales, but net profit was down 28%. When I see those figures a bell goes off in my head saying 'warning'! How can sales and therefore revenue be climbing, while profits tumble?

Here is where the spin comes in. BMW said increased