The first lobby ever to claim that its issue doesn't matter to anyone

Here's a 'debate' between Republican Jewish Coalition director Matt Brooks and J Street's Jeremy Ben Ami. Ben Ami may be the first lobbyist to argue that what is purportedly his issue doesn't matter to anyone. And sadly, he may be right. Many Jews couldn't care less about Israel.Let's go to the videotape.Visit NBCNews.com for breaking news, world news, and news about the economy