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| flickr.com/photos/digitas |
Almost 70% of 18-34 year-olds expect 2012 presidential candidates to have a social media presence (Digitas, 2011). A 2008 study by Cone’s, Business in Social Media Study,revealed that 93% of social media users expect companies to have a social media presence, and 85% expect the businesses to interact with their clients via social media – it is safe to say that that percentage has increased in the past four years. Almost 60% of Fortune 500 companies maintain active corporate Facebook and/or Twitter accounts (Sociable360.com). As a school librarian, when I want to check out a publisher or book distributor, I look them up on Facebook and Twitter. I skip the website, because I know that the content will probably be six months old, at best, whereas the social media profile will be current. For customer support, I will choose Twitter over a phone tree, any day.