Car Sales Japan Imports: 2011

Japan is a very insular country and the people have a sense of loyalty to the country. When it comes to buying cars, they buy local brands. Only with premium brands does this alter. A friend of mine with knowledge of Japan said they do not like Korean products. Hyundai entered Japan in 2001, expecting to crack the market. They sold 32 cars in 2011 and are having to walk away from Japan altogether