Editor’s Note: Jose Popoff was an audience member of a webinar I conducted to a global audience. While Jose enjoyed the webinar, he felt I could do a better job in addressing such audience. He is right. When speaking to international audience, you need to do things differently. I asked Jose if he could share his advice. Here it is. Whether you are writing an article, book, blog post or addressing an audience live, online i.e. via webinar, television, or radio, there are things you should consider if you are delivering your message to an international crowd. In the 21st century more and more speakers and writers are addressing global audiences and when doing so, it is helpful to be sensitive to differences in such a heterogeneous audience. Not only is this good advice for those addressing these audiences, it has the added benefit of modeling for viewers, listeners, or readers, how they can adjust their work as well.
10 points to keep in mind when you are speaking to the world
