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??a sta 5 e??? ?a «??se?» ? e??????? ??????µ?a ap? t?? t?????sa ???s?. ?a? e?? ?? s?????e? p??????????ta? «?spa???? p?s?st? a?e???a?», ? «e???????? St?at?? p??µ??e?eta? (?a?) es?????a ap? t?? ???a».
?a??a????? ?? s???? ?a??a????? ?? s???? ?? ep?s?µ??se?? a?t??, ?p?? ?a? ? ???d???? t??...
ape????µe??? ?????????? ???????, p???????ta? ap? t? ??es??? espe??da t?? ??????µ???? ?a? ?????????? ?p?t??p?? (???), µe t?t??: «?p? t?? ???s? st?? ??????µ??? ?a? ????????? a??pt???». ?a? a?t? ? ?p?????s? t?? e?????? p?????t?? «de? s?µß?ß??eta? µe e???????? pe???d???», s?µf??a µe t?? a?t?p??ed?? t?? ??ß????s?? ?a? ?p????? ??????µ???? ??. ?e??????. ????sta, s?µe??se ?t? ? ?fes? ?a a????e? st? 20% t?? ??? (a????st??? ap? t? 2008 µ???? ?a? t? 2012), e?? pe?????a?e ?a? p?s?st? a?e???a? a?t?st???a µe t?? ?spa??a? (???t? st? 25%).
? ?. ?e??????? pe?????a?e t? a' d?µ??? t?? ???? ?t??? ?? t? p???? ???s?µ? ??a t? d??s?s? t?? ???a?, ?a??? «????µe ft?se? se ??a ep??e???s?a?? ???s?µ? s?µe??, a??? (? d??s?s?) de? ??e? ?????????e?». ?p??????e, µ???sta, ?t? ?? d?ap?a?µate?se?? ??a t? ??? ???µ???? (??a t? ??? pa??t? d??s?s?? t?? 130 d?s.) ?a a???s??? st?? 16 ?a???a???? ?a? µ???? ta t??? Feß???a???? p??pe? ?a e?taµ?e?t??? (s.s. desµe?t???) 89 d?s. e???».
Se a?t? t? s?µe?? ?ßa?e eµµ?s?? ?at? t?? p???d??? t?? ?.?., ?. Saµa??, ?????ta?: «?e? ?p???e? t??a d?ap?a?µ?te?s?, ?p???af?, ????s? µ?a? s?µf???a? ?a? µ?a? da?e?a??? s?µßas?? ?a? µet? (s.s.: t?? e??????) t? ??e??? µ?a? epa?ad?ap?a?µ?te?s??. ???a e??a? ? ??a t?? p??t?se??, t?? ?de??, t?? s?s?et?sµ?? t?? d???µe??. ???a p??pe? ?a pet????µe t? ?a??te?? d??at? ap?t??esµa, µ?sa se ??a s????? e???pa??? s?s?et?sµ? s??t???t???? d???µe??».
Ost?s?, ? ?. ?e??????? de? a?af?????e sta ??a µ?t?a p?? s??ep??eta? ? ??a da?e?a?? s?µßas?, e?? ??a t? fet??? ap????s? t?? p???p?????sµ?? (p??s?et? ???e?µµa 2 d?s. e???) e?pe ?t? ?a ?a??f?e? «ap? t?? ???µa?s? t?? ?f?st?µe??? µ?t???».
??af????? µe t?? a??pt???, s???dese a??µ? ?a? ta ?d??? ???a µe ta p??ß??µata (??t??s?? ?efa?a???) t?? t?ape???, a??? ?spe?se ?a a?a?e???se? ?a? a?t? ?a?ea?t? ta ???a, s??d???t?? ta a??µ? ?a? µe t? s??p?µ?t?t? t??? (s.s.: se a?t? t? µ??e???), a?af????ta? ?a?a?t???st??? t? «µe??s? t?? µetaf?????? ?????», p??, e? t? µeta??, ??e? ep???e? (???? t?? ???s??). ??? ??a?e ???? ??a s?ed?asµ? «µ?a? ????? pe???d?? e?????? aµe??µ??s?a?». ? ??? s??????st??? pa?ap?µpe? se a?a?e???s? t?? µe?????? t?? e?te???µe??? ?????, ?d????ta? se µ?a µa??? pe???d? ??????µ???? ?a????s?? t?? ???a?...
???????ta? t?? espe??da, ? p??ed??? t?? ???, ??. ????????p?????, a?af?????e st?? ???µ?se?? «p?? p??tt??? a?epa?????ta t?? e??as?a??? s??se??», p??e?d?p????ta? ?t? «de? µp??e? ?a ?p???e? ????????? e????? ????? s????????? s?µß?se??», ?atafe????ta? a??µ? ?a? st? pa??de??µa t?? ???e?t????. ??d??? µ?e?a ??a?e ??a ta 15 d?s. t?? ??µ?a???t?? ???d????? t?? ?S??. ?a? epa??fe?e t?? p??tas? t?? ??? ??a ??a «??? a?apt???a?? p??t?p?, µe ßas???? s???st?se? t?? a?apt???a?? ?a? pe??ßa????t??? ae?f???a, t?? ???????a t?? ???s??, t?? ?a???t?µ? ep??e???µat???t?ta, t?? e??st??fe?a, t?? apas????s? ?a? t?? ????????? s?????».
? p??ed??? t?? S??, ?. ?as?a??p?????, µ???se ??a ?pe?f???????s? ?a? «a???? st? d?µ?s?a spat??? sa? (st???e??) a?a?ata??µ?? t?? p???t??». ??d??? µ?e?a ??a?e ??a t? ???t??p?a, ?a? µeta?? t?? ep??e???µat???, ?t? ? a??pt??? ap?te?e? ??at??? p?????, e?? a?af?????e st? µe??t? t?? McKinsey, p?? p??te??e? ???sµ??e? epe?d?t???? p??t?ß????e?.
G?a ?a apa?t?se? aµ?s?? µet? ? p??ed??? t?? GS??, G. ?a?a??p?????, s?µe?????ta? ?t? ???sµ??e? epe?d?t???? p??t?se?? «de? ap?te???? a?apt???a?? ??µa p??? se s???e???µ??? µ??t??? p?? ??e???eta? ? ???a, ?ste ?a ?p?????? ??????µ??? µe?????s? ?a? apas????s?».
?e t? st??? «t?p?te de? ??e? a????e?» pa??µ??ase t? p???t??? s?st?µa, ß????ta? s' a?t? a??µ? ?a? ta s??d???ta, e?? µe t? s????e?a t?? t?a???d???, «t?p?te de? e??a? ?p?? pa?a??», pe?????a?e «t?? a?asf??e?a ?a? t?? ?at?stas? ?ste??a? p?? ß?????? ?? p???te?».
????sta, ap??????e ?t? ? e???????? St?at?? p??µ??e?eta? es?????a ap? t?? ???a, e?? ??e????? ?? ep??e???se?? st?? ?µedap?, a?at??f?d?t??ta? t?? a?e???a.
? p??ed??? t?? GS????, ?. ?s?µa??p?????, a?af?????e st? «s??d??µ? t?? t?? pta?e?» ?a? te???? µ????e? ? e????? ?a µetaß?ß??eta? st?? «?a?????a ???????a». ?a? ep?s?µa?e ?t? ? ???????a «ß??s?eta? sta ???a t?? st?s?? p????µ??, a???ß?? ??at? ad??ate? ?a p????se?».
?????, t?????e ?at? t?? f???e??f???s?? t?? ep??e???µat??? (!), ??t??ta? ??a f????????? s?st?µa ?p?? t?? pa?a?????, «????? ?a µetaf????ta? ???d? st?? ???? ??????µ?a». ...
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