Se ??a t????? e?s???eta? ? t??e?pt??? ß??µ??a??a st?? ????p?, af?? t? pe??ß????? t?? a?ta????sµ?? a????e? ??s?ast???, d?µ???????ta? a????? ??a ??a ... ??? ?esµ??? p?a?s??, t?s? ??a t? d?asf???s? t?? a?ta????sµ??, ?s? ?a? ??a t?? p??stas?a t?? p?e?µat???? d??a??µ?t??.
??t? ep?s?µa??eta? ap? t??? ?d??t????? t??e?pt????? sta?µ???, µ?s? t?? pa?e???pa???? t??? ???s?? -t?? ACT- af?? ? ????s? p?? ??????e? ? ????? se ?,t? af??? t? e?d?af???? t?? ?????? e??a? µe????.
?a?? ta?ta ?a? ?p?? t????eta?, «µ?a t??e?pt??? ß??µ??a??a p?? de? epe?d?e? st? d?µ?s????af??? pe??e??µe??, de? p????e? ta e???pa??? a???t??? p?????µµata, ?a??? ?a? t? d?µ??????a e???pa???? ???a??????? pe??e??µ???? de? e??a? p??? ?fe??? ?a?e??? st?? ????p?».
???pt???
?p?? a?af??eta? st?? et?s?a ???es? t??, p?? e??d?se ??a t? 2011 ? ACT, ? ß??µ??a??a t?? t??e??as?? st?? ????p? de? ?ta? p?t? ????ste??. ?? ????pa??? ?ata?a??t??, pa?? t? µe???? p??????a e?a??a?t???? ??se?? ??a t?? e?e??e?? ????? t???, ß??p??? pe??ss?te?? t??e??as? ap? p?t?.
? µ?s?? ?µe??s??? ?????? t??e??as?? st?? ????p? a????eta? p???? sta 228 ?ept?, e?? a???e? ?a ep?s?µa??e? ?t? ? ?????? a?t?? pa???s???e? a???s? ??a d??at? s??e?? ??????.
? t??e?pt??? ß??µ??a??a t?? e???pa??? broadcasters, e??a? µ?a a???? t?? t???? t?? 84 d?se?at?µµ????? e???. ???a ap? t? µ??e??? t??? ?? pa?ad?s?a??? pa??te? t?? ????? t?? t??e??as??, epa?epe?d???? t? 44% t?? es?d?? t??? ap? t? d?af?µ?s? ?a? t?? s??d??µ?? st? pe??e??µe?? ?a? e?d???te?a se e?d?se???af??? ?a? a???t??? p?????µµata, ?a??? ?a? se d??a??µata ta????? ?a? ?t???µa?t??.
? st?at????? a?t?, e??a? ?µesa s??dedeµ??? µe t?? e???pa??? p???t??? ?e????te?a ?a? s?µß???e? st?? a??pt???, af?? ? pa?a???? p??t?t?p?? p????aµµ?t?? e??s??e? t?? ??????µ??? a??pt??? e???te?a ?a? d?µ?????e? ??e? ??se?? e??as?a?.
?? p?????se??
?a?? ta?ta st?? pe???d? a?t? p?? ta ???µe?a pa???s?????? t?t??a ????s?, ?? p?????se?? p?? a?t?µet?p??e? ? t??e?pt??? ß??µ??a??a e??a? pe??ss?te?e? ?a? s?µa?t???te?e? ap? p?t?.
? ep?t???a t?? µ??t???? d?a??µ?? t??e?pt???? pe??e??µ???? st??? ?ata?a??t??, ??e? p??se???se? ????? pa??te? st?? a????, p??e???µe???? ap? t?? t??ep????????e?, t? ???? t?? ???? te????????? ?a? t?? ??e?t???????, ?? ?p???? d?e?d????? µe??d?? ap? ta ?s?da.
?p?? e?t?µ? ? ACT, ? e?s?d?? st?? a???? t?s? ?s????? pa??t??, ?a d?se? ??a ???s? st? ???µ? a??pt???? ?a? e?s?µ?t?s?? t?? ???? te????????? st? ß??µ??a??a t?? t??e??as??.
Connected TV
St? aµ?s?? p??se??? ??????? d??st?µa, a?aµ??eta? ?a a?apt?????? ? connected TV -? a????? hybrid TV, d??ad? ? t??e??as? µe d??at?t?ta s??des?? st? d?ad??t??- ?a??? ?a? ? e?p?µp? pe??e??µ???? p??a ap? ta pa?ad?s?a?? d??t?a s????t?t?? -µ?s? t?? s????t?t?? t?? ????t??- p???µa p?? ?p?? e?t?µ? ? ACT e??a? ?d?a?te?a s?µa?t???? a??a??? p?? ?a ep??e?s??? ?ata??t??? t? ß??µ??a??a, d?µ???????ta? s?st?µ???? ?a? ?eµe???de?? a??a??? st? e???pa??? ???µ?st??? p?a?s?? ??a t?? e?p?µp?.
?d?a?te?a, µ?a ap? t?? µe?a??te?e? p?????se?? p?? ?a????ta? ?a a?t?µet?p?s??? ?? a?µ?d??? st?? ???????e?, e??a? t? p?? ?a ?ataf????? ?a p??state?s??? ta p?e?µat??? d??a??µata se ??a pe??ß????? t? ?p??? µeta???sseta? d?a????.
?? p??te?a??t?te?
?? ??µa t?? p?e?µat???? d??a??µ?t?? ??a t? t??e?pt??? pe??e??µe??, ß??s?eta? st?? ????f? t?? e?d?af????t?? ??a t?? t??e?pt??? ß??µ??a??a, e?d???te?a ded?µ???? t?? a??a??? p?? p?a?µat?p?????ta? st?? a???? ?a? t?? d?e????s?? t?? a?ta????sµ??.
????e? ?a ep?s?µa??e? ?t? t? ??µa ß??s?eta? ???? ?a? st?? at???ta t?? e???pa??? ???µ?st??, ?? ?p???? ?d? ap? t?? p??te? ?µ??e? t?? 2012 p???????? t?? e??as?e? ??a t? d?µ??????a e??? ???? p?a?s???.
?? ????pa??? ?p?t??p?? ?s?te????? ?????? ?a? ??ta????sµ??, ??s?? ?pa????, ??f?a??? ?e???????a? ?a? a?t?p??ed??? t?? ?p?t??p??, ???? ???e? ?a? ??pa?de?s?? ?a? ????t?sµ??, ??d????a ?as??e???, ????? a?a??ße? d??s? st??? s?et????? t?µe?? ?a? e?d???te?a ??a t? d?µ??????a t?? Audiovisual Green Paper, ??a to Digital Agenda ?a? ??a t? Creative Europe Program ?a? st?? a???? t?? ep?µe??? ?t???, a?aµ????ta? ?? p??t?se?? t??? ??a t? d?a?e???s? t?? s????????? d??a??µ?t?? ?a? ??a t?? efa?µ??? st? p?a?s?? a?t? t?? ?a????? t?? p?e?µat???? ?d???t?s?a?.
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