Part 1 by President of Semiconductor Business Group, Deputy President of Professional, EVP, Corporate Executive Tadashi Saito
Part 2 by Senior GM of Image Sensor Business Division, Semiconductor Business Group, SVP, Corporate Executive Yasuhiro Ueda
A total 32 slides cover a lot of material. Below is a subset reflecting the company views, priorities and aims on the image sensor market:
The presentations start with a bold statement:
Sony view on image sensor market, both by units and by value:
Sony market share on various markets, according to the company:
And now about Sony key competitive technologies:
"Super Reality" becomes a keyword:
More slides talk about "Super Reality" extended DR and blurring the background (ommited). Sony RGB-W color filter provides better video and stills quality than competitors:
Sony defends resolution advance due to smaller pixel size:
Sony production base gets stronger (end of FY2011 is March 30, 2012). Interesting side note is that a good part of Sony sensors is in fact manufactured by third parties:
And the market forecast: Sony predicts that 12MP+ sensors will take the center stage in camera phones in 2015:
