The voiceover suggests the only 'correct' way to deliver the news would be by stripping to your underwear and 'using Brazilian charm' to cushion the blow - with the tagline 'Hope teaches.'
Government officials from the women's secretariat in Brasilia released a statement denouncing the TV spots after receiving complaints from outraged viewers.
The statement said: 'The model, Gisele Bündchen, encourages Brazilian women to use their "charm" to lessen possible reactions from their partners.Sandra Chayo, the company's director, told The Guardian: 'Gisele can testify that all of the situations shown in the campaign are jokes about daily life (and) in no way should they be taken as being depreciative of the feminine figure.
source:daily mail