Miami Herald runs Macy's ad selling Heat ‘NBA championship’ shirts

HEAT WIN!!!! HEAT WIN!!!!!

What? They didn't win? Ooops!

Sure, it would have been nice if the Heat had won. No one would have been happier than the folks at the Herald.

Just think of all those extra copies of the paper that would have been snapped up by Heat fans looking for a memento of the big win.

But the Heat didn't win.

So, how do you turn a newspaper full of stories about a losing