Making Progress on Our Stigmatic Labels?

I don't watch much Glenn Beck for the obvious reasons, but I saw him via Jon Stewart using "Progressive" as a nasty label. Is that because Obama has made Liberal hip?  Is using the liberal label as a pejorative no longer the Right thing to do?  I am confused. 

Because, if one is against progress, does that mean one is for regression?  I guess progressive can be made to sound intellectual (Jewish), snobbish (ahem, more of that), and elite, so it works for pandering/confusing the masses. 

But it just means that Beck is more like Dolores Umbridge than I would have guessed.  "But progress for the sake of progress must be discouraged."  Once again, I am on the side of J.K. Rowling, and this gives me a bit of hope because I am pretty sure that more folks have bought her books than Beck's.