IDF battles should be scripted by ... PR experts?

Alex Fishman argues that Israel is losing the PR war because it's allowing the IDF to determine battle conditions. Instead, he claims, we should orchestrate IDF actions for the media. As long as the army is the leading element in this war, we’re failing. In this war, the military is indeed part of the setting, logistics, and pyrotechnics. It provides the extras and at times also the main actors,