Guest post: Why Israel Cannot Solve Its PR Challenge (or, It’s The Message, Stupid!)

This was sent to me with a request/offer that I post it as a guest post, verbatim, and so I am doing so. Why Israel Cannot Solve Its PR Challenge (or, It’s The Message, Stupid!)By Glenn JasperI spend my days helping clients develop and implement PR campaigns designed to promote the company in such a compelling way that its key audience will respond positively to what the company is communicating.